Top Beauty Retail Android Apps in Australia: Q3 2021 Performance

During Q3 2021, the top five beauty retail applications on the Android platform in Australia demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a breakdown of their performance:

SEPHORA - Beauty Shopping saw fluctuating weekly downloads, peaking at around 2.3K in mid-July and ending the quarter with approximately 1.7K. Active users showed a slight decline from 7.3K at the beginning of the quarter to about 7.6K by the end. Notably, the app did not generate any revenue during this period.

Adore Beauty | Shop Beauty Now experienced a significant drop in downloads from 3.2K in late June to around 800 in mid-September, before rebounding to 1.5K by the end of the quarter. Unfortunately, no revenue data was recorded for this app.

MECCA - Beauty Shopping had a notable start with 2.5K downloads in late July, but this number declined to around 600 by the end of September. Revenue data for this app was not available.

Think Dirty showed a varied performance in terms of revenue, starting with $20 in late June, peaking at $45 in late July, and then fluctuating between $1 and $7 towards the end of the quarter. Downloads also varied, beginning the quarter with 143, peaking at 1.9K in early July, and ending with around 100 downloads. Active users followed a similar trend, with a significant increase to 2.2K in early July, followed by a decrease to approximately 360 by the end of September.

FOREO For You maintained a steady download rate, starting at 135 and ending the quarter at 173. Active users showed a slight increase from 328 to 358 over the same period. No revenue data was recorded for this app.

The data for these top beauty retail apps comes from Sensor Tower, and more detailed insights can be found on their platform.